What exactly is email marketing and how effective can it be?
Email marketing is sending email messages to current customers to try to convince them to buy a product or service that you offer. Email marketing is accomplished through email campaigns and broadcast messages. So what is an email campaign?
An email campaign is the initial seven to ten messages you send out to your customer sharing the benefits of your product and a call to action to buy your product.
Studies show that a potential customer or prospect needs to see a product or offer around 7 times before they commit to buy. To help get your product in front of your potential customer 7 times, this is where email marketing comes in. You get the customer to join your email newsletter and you start an email campaign, which are usually seven to ten messages long. This trickle or drip marketing strategy helps to build trust between you and the prospect and they in turn become more comfortable with you and are more inclined to open their wallets.
If you have a brick and mortar (offline) business, email marketing is an easy way to build rapport with your customers. Email marketing can also be called relationship marketing simply because through your email campaign you are building a relationship with your customers. This leads to customer loyalty and repeat business. A good email campaign can also lead to referrals from pleased and loyal customers. A quick way to explode your business is to make your customers happy and they will gladly refer their friends and family to you.
Broadcast messages or newsletters are just as important as the initial email campaign. Broadcast messages are usually sent out once or twice a month. You can use broadcast messages to keep your customers up to date on any new products or services you provide. This will of course lead to more business.
The best way to achieve success is to use opt in email advertising. This asks the email recipient to consent to receiving emails from you the advertiser. Opt in email does away with all the freebie seekers that use phony email addresses just to get free stuff. Opt in also cuts down on spam. We all hate spam. You definitely don”t want to send spam to a current or potential customer. Your customers are your assets; they keep your business alive. So do yourself a favor and utilize email marketing to grow your business.
Email marketing can be very effective as long as it is not considered as spam. This is very important because when your email marketing is viewed as spam, it will not likely be read by the recipient and may not even reach the recipient if it is trapped by the Internet service providers spam filter. For this reason it is most important for business owners to work hard to ensure the email marketing they use is not viewed as spam by either the recipient or the recipient”s Internet service provider. This article will take a look at email marketing and specifically how businesses can guard against their emails being viewed as spam.
The distribution list for an email marketing campaign is one of the most important elements which can help to ensure the emails sent by the business are not viewed as spam. Before this can be done it is very important to understand what spam is. Spam is email that is unsolicited and sent for the sole purpose of advertising or promoting a product or service. Internet users report they receive mass quantities of spam on a daily basis. For some Internet users spam is a huge source of frustration. Other Internet users have become so used to the spam they receive they barely even notice now. Neither of these scenarios fair well for businesses who are using emails marketing campaigns to promote their products or services. Some internet users are angered by these spam emails and may react harshly by reporting your emails to their Internet service providers. Some internet users that don”t even notice spam are more likely to either automatically delete your emails or even block your email address to prevent future emails from getting through to them.
Paying close attention to your email distribution list and only including those who had specifically asked for additional information will help to keep your messages from being viewed as spam. One idea to acquire new email addresses for the purposes of an email campaign is to ask interested customers to register with your website and specify whether or not they wish to receive future emails with additional information, advertisements or other useful tips. This action ensures the recipients of your emails are only genuinely interested in your products and services and are not likely to view your emails as spam.
Another great way to ensure your pokies download messages are not viewed as spam is to offer recipients the option of being removed from the distribution list with each email. This is extremely important even when the recipients specifically asked to receive these emails because they are entitled to change their opinion at any time. Offering the recipients the opportunity to remove themselves from the email list whenever they want is important because it allows readers to have control in the situation. This is a huge contrast to spam in which the recipients have no control over the situation and no way to stop the spam from getting to their in boxes on a daily basis.
Finally, businesses can help ensure their email marketing campaigns are not viewed as spam by including quality content in the emails they send to the recipients on the email distribution list. This could include things like providing feature articles, product reviews or a series of short useful tips which will likely be of interest to all who receive these emails. Your emails can also include a soft sales pitch but this your pitch should not be the focus of the emails. Adding too much attention to the advertising is likely to lead the readers to assume the email is nothing more than spam. Conversely, providing quality content which is useful to the recipient and subtly urging them to perform an action such as making a purchase or investigating the details further can make the email seem much more worthwhile and less like spam.
E-mail marketing can be done in a variety of ways. For example, a promotional message or advertisement can be sent directly as e-mail or in the form of an e-mail newsletter or it can piggy back on other advertising sites. Yes, there are special email newsletters which give you a ride for a special price. It is their business online casino to sell advertising space to others. Let us see some of the do”s and do not”s for successful e-mail marketing.
Quality of content should be great- If you want people to read your e-mail messages or newsletters, the quality of content should be good and engaging. E-mail subject line and content headline should be catchy but not trite and should reflect the gist of the content. Your html message should not be overloaded with too many images and should not take focus away from the main message.
Keep the messages short and sweet- A message should be loud and clear but short, simple and specific. Do not make a long prelude to the actual message because people are in hurry and scan the message quickly to find out if it is worth going through. If you are selling, be upfront about declaring the price of the product; do not hold out on the reader by saying that it is almost for free and at the end charge a hefty fee after slashing an unreasonable amount five times over; just give one price. Inboxes of people are flooded with similar marketing messages like yours, so longer messages may well take a backseat.
Make it easy- Ensure that sign up process is quick, unproblematic and short as people more often than not lose interest if the subscription process is lengthy and if it asks for too many personal details like phone number, address, date of birth etc. You can make such information optional rather than compulsory. Also, ensure that your action buttons expressly indicate actions like “subscribe”, “pay”, “register” rather than just a generic “click here” button. Also, permit people to change their preferences easily by ticking or crossing out boxes.
Add the feedback button- Allow users to give you feedback. That would be the most valuable free information that you might get from users to gauge their reaction to your product and their needs. This would help you improve upon your product, marketing strategies and, ultimately, your business.
Seek permission and give people a chance to decline any invitation – get permission from them and give them an option for subscribing to news alerts, newsletters or e-mails by placing a link or a box where they can put a cross to easily unsubscribe if they so desire. Make the advertisement user friendly – Place action buttons at places which are easy to locate such as the right hand top corner or bottom corner and not hidden amidst the content. Use fonts which are big, simple and easy to read. Also, check that your message can be opened on a whole range of browsers like Internet Explorer, Firefox, Opera etc. and on all types of e-mail clients like Outlook, Yahoo, Gmail and ON different platforms (Macintosh, PC).
Credibility- Give the full postal address of your company (not a post box number) complete with a telephone number and e-mail address of customer service support. Link it up to your social media networking sites, which offer details of your business, partners and pictures as people like some form of confirmation and assurance.
Make it mobile friendly- With advancements in technology and availability of internet on mobile, there is a growing trend of using mobiles for responding to e-mails. Make your e-mail advertisements mobile friendly considering the screen of the mobile is small. So don”t overload your message with too many links or place big images which take longer time to download.
Confirmation of mail receipt and Prompt replies- Set up an automatic confirmation message delivery system to send an immediate reply to the user confirming the receipt of their mail and specifying the approximate time to address their query. Remember, people on the net expect an almost instant response because messages can be delivered instantaneously. Therefore, make sure you reply within a reasonable time period.