Category Archives: SEO Approach

White Hat and Black Hat SEO
As discussed in Google and SEO, the essence of SEO is showing Google that your site is better quality and relevance that competing sites. When doing this, one needs to be aware that (with an extremely small number of exceptions), the site evaluations and rankings are not done by people but are done by specialized software written by Google. So, convincing Google of the quality of your site is not a matter of convincing a person (or group of people) but rather of convincing software machines. These software machines are constantly scanning the internet to re-evaluate existing sites and to find new sites. Consequently, as you change and expand your website, the Google software will see these changes and re-rank your website relevant to other websites.
The software evaluates your site against several hundred criteria, a few examples of which are: